Being found in the search engine results is vital to any business. Dominating those results can be downright invigorating! That is exactly what video can do for you online. It can help your business be found in the SERPs (Search Engine Result Pages) and can help you take up a lot of space!
Think about the ramifications of that for a minute. When your business shows up multiple times for a given search term, you effectively reduce the space your competition has to appear on the same page. As you take more spots, you push your competition to the second page for a given term-and no one looks at the second page!
Video marketing is a powerful way to deliver your message to an audience that is hungry for video. No one wants to read a lot of text or search for information on a page. People (your customers) want information and they want it fast. When you satisfy that need, you just gained a tremendous advantage.
Video allows you to tell a story to your potential clients. You can show them what they want to see and tell them what they want to hear. Then, and this is the best part, you can deliver a powerful call to action – Call this number, visit this site, BUY THIS PRODUCT or SERVICE…
A recent study showed that well over 80% of those online watch video. Of that number more than 52% responded to some call to action to do something. Try that with newspaper ads, radio or television spots, or magazine ads. When it comes down to it, your customers like to get as much information they can as easily as possible and they do not want to work for it. Video is the answer and it can deliver!
If this sounds intriguing to you, give it a shot. Once you see the results, you will be hooked!